What You'll Learn: CRM Course
5 modules · 22 lessons · included in Growth and Bundle plans
Fundamentals of CRM ▼
01 Introduction and Expected Outcomes
02 CRM vs. Marketing: Understanding the Distinction
03 Core Theories and Business Goals of CRM
04 Evolution of CRM: Is It Really a New Concept?
05 Why CRM is a Business Imperative Today
CRM in Pharmaceuticals ▼
01 The Global Evolution of Pharmaceuticals
02 The Growth Story of Indian Pharmaceuticals
03 Transforming Healthcare in India: A CRM Perspective
04 Why CRM is Essential for the Pharmaceutical Industry
The Economics of Customer Relationships ▼
01 Customer Satisfaction: A Key Driver of Business Growth
02 Why Customers Leave: Understanding Expectations and Defections
03 Customer Lifetime Value: The Economics of Retention
04 The Evolution of Marketing: From Mass to Personalized Engagement
05 Principles of Customer Engagement for Higher Returns
06 Identifying and Prioritizing Customers for Engagement
Customer Retention & Business Growth ▼
01 Building Loyalty for Long-Term Customer Retention
02 Types of Customer Loyalty and Their Impact
03 Prescriber Loyalty: A Unique Aspect in Pharma CRM
04 Maximizing Revenue: Cross-Selling & Upselling Strategies
CRM Tools and Automation ▼
01 CRM Software: Key Features and Selection Criteria
02 Marketing Automation: Enhancing Customer Engagement
03 Sales Automation: Streamlining Processes for Growth
What You'll Learn: EPM Course
4 modules · 16 lessons · included in Starter and Bundle plans
Foundations of Pharmaceutical Marketing ▼
01 Introduction to Marketing in Pharma
02 Strategic Marketing Process
03 Core Competence of a Pharma Marketer
04 Market Shaping and Differentiation
Market Understanding and Segmentation ▼
01 Defining Markets and Segmentation
02 Market Understanding and Segmentation
03 Positioning and Branding
04 Brand Strategy and Brand Equity
Communication Strategies and Market Research ▼
01 Adoption and Communication Strategies
02 Behavioral Change and Brand Communication
03 Market Research Techniques
04 Business Statistics and Analysis
Strategic Decision-Making and Performance Management ▼
01 Strategic Decision Making
02 Portfolio Management and Lifecycle Strategies
03 Performance Management
04 Financial Management and Budgeting
Which Plan Is Right for You?
All plans: one-time payment, lifetime access, free signed book delivery
Pharma Starter
For beginners. The EPM course to build your pharma marketing fundamentals, plus a signed copy of “Expanding Horizons” (₹800 value).
Pharma Growth
This course. Complete CRM strategy across 5 modules, plus a signed copy of “CRM in Pharmaceutical and Healthcare Marketing” (₹750 value).
Pharma Pro BundleBEST VALUE
Both courses, the complete path: fundamentals first, then CRM strategy. Both signed books included (₹1,550 value).
Your Free Signed Books
Which book you get depends on your plan
CRM in Pharmaceutical and Healthcare Marketing
₹750 value
Growth & Bundle
Expanding Horizons: Market Strategy for Pharma SMEs
₹800 value
Starter & Bundle
Choosing the Bundle? You get both signed books delivered free to your doorstep.
Common Questions
How do I get access? ▼
Instantly after payment, on any device. Lifetime access, learn at your pace.
When does my book arrive? ▼
Your signed copy is dispatched within 5 working days, free delivery across India.
Who is this for? ▼
Pharma professionals from MR to brand manager building strategy skills. Not for those seeking CRM software training.
I bought one course. Can I upgrade? ▼
Yes. WhatsApp us your order details and we will adjust what you paid against the bundle.
Is there support during the course? ▼
Yes, you can reach the Growth Magnet Academy team by email and WhatsApp throughout your course.