Your Brand Is Losing Prescribers Every Month.
CRM, If Done Right, Can Stop That.
Most pharma teams track calls. The best teams build relationships. This course shows you exactly how to make CRM your single biggest retention and growth lever with frameworks, tools, and case studies built for the Indian pharma market.
82%
of prescriber switches are preventable
25x
more expensive to acquire vs retain a prescriber
5%
more retention = 25–85% profit uplift
300+
pharma professionals already enrolled
Join 300+ Pharma Professionals Who Already Made the Shift
Rs 4999 /- Rs. 1694 + GST · Lifetime Access + Certificate + Free Book worth Rs. 750
Learn how to turn CRM into a Powerful Retention & Growth Engine.
Stop losing doctors to competition, Learn how to build long-term prescriber loyalty,
Increase brand value and transform CRM into a strategic asset.
CRM Begins WhereMarketing Ends
You've done the brand campaigns. You've built awareness.
But the real challenge?
Keeping your prescribers from switching.
Watch, how big is the issue !
300 satisfied students
Trusted by 300+ Professionals
Learn from India’s leading CRM expert
Certification upon completion
Customer Churn, the silent brand killer Is the New Pandemic in Pharma
CRM in Pharma has been misunderstood - reduced to reporting tools and field tracking.
The result? A massive underuse of CRM as a growth strategy.
Today, customer switching is silently killing brands - At a cost of ₹28 Lakh Crore across India. (TOI 2015)
Here’s the reality:
Still you think CRM is optional?
82% of prescriber switches are preventable.
A simple 5% increase in customer retention can boost profits by 25% to 85%.learning
Customer acquisition costs 2 to 25X more than retention.
1% improvement in customer retention increases 3-7% overall value of the firm
Meet your instructor
Shailendra Tripathi
More than two decades of Industry Experience in Top Global & Indian MNCs
Visiting Faculty at B-Schools for CRM
Author of two Books: CRM in Pharmaceutical and Healthcare Marketing & Expanding Horizons: Market Strategy for Pharma SMEs
Here’s how it works
Enroll
Enroll into the course
Learn
Start learning instantly. Access engaging video lectures, course materials, and interactive assignments
Earn certificate
Receive certificates upon course completion, showcasing your newfound skills and knowledge
What You’ll Learn
Diagnose why your prescribers switch
Identify the real triggers behind prescriber defection before it shows up in your sales numbers
Select the right prescribers for CRM
Use a value-based framework to invest your CRM resources where they generate the most return
Build a prescriber loyalty system
Move beyond visit frequency to a relationship architecture that creates genuine, durable loyalty
Design the full relationship journey
Map every touchpoint across the prescriber lifecycle from onboarding to advocacy
Crack acquisition vs. retention
Know when to acquire, when to retain, and how to make the business case for shifting your commercial investment
Drive cross-sell and upsell revenue
Use CRM data to grow wallet share systematically within your existing prescriber base
Calculate prescriber lifetime value
Put hard numbers behind retention and use CLV to prioritise your CRM decisions with confidence
Leverage CRM tools and automation
Select, configure, and use the right tools to scale engagement without scaling your field costs
Course Format
5 modules · 18 lessons · Built for working pharma professionals
Introduction and expected outcomes - what you'll leave with and how to use this course
CRM vs. marketing - the critical distinction most commercial teams confuse
Core theories and business goals of CRM - the strategic and economic foundation
Evolution of CRM - why the concept isn't new, but the stakes have never been higher
Why CRM is a business imperative today - the market forces making CRM non-negotiable
The global evolution of pharmaceuticals - market dynamics reshaping commercial strategy
The growth story of Indian pharmaceuticals - opportunities, pressure, and what's changing
Transforming healthcare in India: a CRM perspective - what the structural shift means for your brand
Why CRM is essential for pharma - the case you need to make - and win - inside your organisation
Customer satisfaction as a growth driver - the satisfaction-retention-profit chain
Why prescribers switch - understanding expectations, defection triggers, and the silent switch
Customer Lifetime Value (CLV) - calculating the economics of retention and using it to prioritise
From mass to personalised engagement - the evolution of pharma marketing and what it demands now
Principles of customer engagement for higher returns - what actually deepens the prescriber relationship
Identifying and prioritising prescribers for CRM - value-based selection in practice
Building loyalty for long-term retention - frameworks that work in the pharma field context
Types of customer loyalty and their impact - transactional vs. relational vs. emotional loyalty and what each delivers
Prescriber loyalty: a unique dimension in pharma CRM - navigating the Rxer relationship ethically and effectively
Cross-selling and upselling strategies - growing revenue per prescriber within your existing base
CRM software: features and selection criteria - what to look for, what to avoid, and how to evaluate fit for pharma
Marketing automation - personalising prescriber engagement at scale without losing the human touch
Sales automation - freeing your field force to focus on relationships, not reporting
"As an RBM, I always thought CRM meant tracking calls. This course showed me it's actually a retention strategy. My team now has a churn early-warning system we built directly from the course frameworks."
Regional Business Manager, Top 10 Indian Pharma Company
"The module on why prescribers switch was an eye-opener. We were addressing the wrong problem entirely. I've already restructured how my team engages its top 30 doctors."
Product Manager, MNC Pharma, Mumbai
"The CLV framework alone justified the entire fee. I presented the retention ROI model to my BU Head within a week of completing the course and got budget approved."
Marketing Manager, Indian Pharma Company
I'm a senior professional. Will this still add value?
Most of our students are managers and above. The frameworks give structure and language to instincts you already have and the CLV and retention ROI models are tools you can use immediately in leadership conversations.
I'm a Pharma MBA student. Is this too advanced?
Not at all. The course builds from first principles. Pharma MBA students consistently say this is the most applied, market-relevant CRM resource they've encountered far ahead of academic textbooks.
How much time does it take?
Most learners complete the course in 6–8 hours. It's fully self-paced finish in a weekend or spread it across a few weeks. Lifetime access means you revisit modules whenever you need them.
Is the certificate recognised?
Issued by Growth Magnet Advisory India's Most Promising Consulting Firm 2025. It's a credible addition to your LinkedIn profile and a signal to your organisation that you're investing in commercial excellence.
Start Today. Transform How You Retain, Grow, and Win.
Course Investment: ₹4,999/- ₹1694/-+GST
(Special offer till signed copy of Book Stock Lasts)
Here's what's already included in this price:
📗 Book - CRM In Pharmaceutical and healthcare Marketing - ₹750/-
🚚 Delivered to your doorstep - ₹200
Effective course price: Rs 744/- You are getting a full professional course for the cost of your last cup of coffee.
Instant Access · Lifetime Validity · Free Book · Certificate Included
We printed additional Books on demand. Only 50 copies are left now!
Questions? Info@growthmagnet.co.in · WhatsApp +91 7738630973