

Pharma Companies Don’t Need Only Input Planners.
Leading Pharma Companies Assess Marketing Competency While Recruiting & Promoting.
That’s the reality of today’s pharma industry.
Let’s be direct.
❌ Been shortlisted but not selected?
❌ Seen someone else get the promotion you expected?
❌ Felt your hard work didn’t translate into career growth?
❌ Been told to be “more strategic” but not shown how?
It is marketing competency.
Top organisations don’t guess talent. They measure it.
The Growth MCI™ (Marketing Competency Index) by Growth Magnet, is India’s first pharma-focused marketing competency assessment.
It gives you a clear, structured view of where you stand and what to improve.

10 Functional Competencies
📈 Analytics & Insight Mining
♟️ Strategic Thinking
🛠️ Tactical Thinking
💡 Innovation & Creativity
🗣️ Communication Excellence
⚙️ Lean Operation Execution
🌍 Understanding Business Environment
🧱 Market Building
🏷️ Brand Building
💰 Financial Acumen
6 Behavioural Competencies
🤝 Cross-functional Collaboration
🧩 Stakeholder Management
⚡ Speed & Agility
🎯 Customer Focus
👥 People & Leadership Orientation
🏆 Result Orientation
Because promotions, role readiness, and credibility increasingly depend on demonstrated capability not just experience.
✔ Identify real gaps
✔ Build targeted strengths
✔ Prepare for next-level roles
✔ Grow with clarity and confidence
If companies are assessing competency before hiring or promoting…
Shouldn’t you know your score first?
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